{"id":3227,"date":"2024-12-11T09:46:10","date_gmt":"2024-12-11T02:46:10","guid":{"rendered":"https:\/\/d2c.edu.vn\/?p=3227"},"modified":"2025-08-26T04:09:30","modified_gmt":"2025-08-25T21:09:30","slug":"su-kien-van-hanh-marketing-hieu-qua-nho-thau-hieu-ve-phan-tich-du-lieu","status":"publish","type":"post","link":"https:\/\/d2c.edu.vn\/vi\/tin-tuc\/su-kien-van-hanh-marketing-hieu-qua-nho-thau-hieu-ve-phan-tich-du-lieu\/","title":{"rendered":"S\u1ef1 Ki\u1ec7n V\u1eadn H\u00e0nh Marketing Hi\u1ec7u Qu\u1ea3 Nh\u1edd Th\u1ea5u Hi\u1ec3u V\u1ec1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u"},"content":{"rendered":"

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D\u1eee LI\u1ec6U – “KIM C\u01af\u01a0NG” C\u1ee6A TH\u1edcI \u0110\u1ea0I S\u1ed0!<\/strong>
\nTrong b\u1ed1i c\u1ea3nh ng\u00e0nh marketing ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, d\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 t\u00e0i nguy\u00ean m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 quy\u1ec1n n\u0103ng gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a v\u1eadn h\u00e0nh v\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c, ph\u00e2n t\u00edch v\u00e0 chuy\u1ec3n h\u00f3a d\u1eef li\u1ec7u th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3? \u0110\u00f3 ch\u00ednh l\u00e0 n\u1ed9i dung tr\u1ecdng t\u00e2m c\u1ee7a bu\u1ed5i h\u1ed9i th\u1ea3o “V\u1eadn H\u00e0nh Marketing Hi\u1ec7u Qu\u1ea3 Nh\u1edd Th\u1ea5u Hi\u1ec3u V\u1ec1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u”<\/strong>.<\/p>\n

V\u00ec sao kh\u00f4ng th\u1ec3 b\u1ecf l\u1ee1 s\u1ef1 ki\u1ec7n n\u00e0y?<\/strong><\/h3>\n

Kinh nghi\u1ec7m th\u1ef1c chi\u1ebfn t\u1eeb chuy\u00ean gia \u0111\u1ea7u ng\u00e0nh:<\/strong>
\nBu\u1ed5i h\u1ed9i th\u1ea3o c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a Mrs. D\u01b0\u01a1ng Tr\u1ea7n Th\u00f9y Duy\u00ean<\/strong>, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing t\u1ea1i Vela Corp. V\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m, ch\u1ecb Duy\u00ean s\u1ebd chia s\u1ebb t\u1ed5ng quan v\u1ec1 ng\u00e0nh Marketing. X\u00e1c \u0111\u1ecbnh CEPs (\u0111i\u1ec3m v\u00e0o ng\u00e0nh h\u00e0ng) d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1ec7p kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p. B\u00ean c\u1ea1nh \u0111\u00f3 l\u00e0 nh\u1eefng Case Study chi\u1ebfn d\u1ecbch marketing \u1ee9ng d\u1ee5ng gi\u00e1 tr\u1ecb c\u1ee7a D\u1eef li\u1ec7u nh\u1eb1m n\u00e2ng cao kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i v\u00e0 g\u1eafn k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

Chuy\u00ean s\u00e2u v\u1ec1 \u1ee9ng d\u1ee5ng d\u1eef li\u1ec7u:<\/strong>
\nTh\u1ea7y L\u00ea Ho\u00e0ng Vi\u1ec7t Tu\u1ea5n<\/strong>, Head of Data Science t\u1ea1i Saigon Business School (SBS), s\u1ebd gi\u1ea3i \u0111\u00e1p m\u1ecdi th\u1eafc m\u1eafc v\u1ec1 c\u00e1ch \u1ee9ng d\u1ee5ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong kinh doanh, gi\u00fap sinh vi\u00ean hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 vai tr\u00f2 quan tr\u1ecdng c\u1ee7a d\u1eef li\u1ec7u trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh.<\/p>\n

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C\u01a1 h\u1ed9i k\u1ebft n\u1ed1i v\u00e0 ph\u00e1t tri\u1ec3n:<\/strong>
\nS\u1ef1 ki\u1ec7n l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap sinh vi\u00ean ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 qu\u1ea3n tr\u1ecb kinh doanh k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c h\u1ecdc thu\u1eadt v\u1edbi th\u1ef1c t\u1ebf doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi m\u1edf r\u1ed9ng m\u1ed1i quan h\u1ec7 trong l\u0129nh v\u1ef1c marketing v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n

TH\u00d4NG TIN S\u1ef0 KI\u1ec6N:<\/strong><\/h3>\n