{"id":3271,"date":"2024-12-16T11:01:58","date_gmt":"2024-12-16T04:01:58","guid":{"rendered":"https:\/\/d2c.edu.vn\/?p=3271"},"modified":"2024-12-16T11:01:58","modified_gmt":"2024-12-16T04:01:58","slug":"sinh-vien-sbs-hao-hung-voi-case-study-tu-vela-corp","status":"publish","type":"post","link":"https:\/\/d2c.edu.vn\/vi\/tin-tuc\/sinh-vien-sbs-hao-hung-voi-case-study-tu-vela-corp\/","title":{"rendered":"SINH VI\u00caN SBS H\u00c0O H\u1ee8NG V\u1edaI CASE STUDY T\u1eea VELA CORP"},"content":{"rendered":"

S\u00e1ng ng\u00e0y 13\/12\/2024, s\u1ef1 ki\u1ec7n <\/span>\u201cV\u1eadn H\u00e0nh Marketing Hi\u1ec7u Qu\u1ea3 Nh\u1edd Th\u1ea5u Hi\u1ec3u V\u1ec1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u\u201d<\/b> \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, thu h\u00fat s\u1ef1 tham gia c\u1ee7a sinh vi\u00ean ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin, qu\u1ea3n tr\u1ecb kinh doanh. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 d\u1eabn d\u1eaft t\u1eeb <\/span>Mrs. D\u01b0\u01a1ng Tr\u1ea7n Th\u00f9y Duy\u00ean<\/b>, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn Marketing t\u1ea1i Vela Corp \u2013 doanh nghi\u1ec7p 15 n\u0103m kinh nghi\u1ec7m trong m\u1ea3ng <\/span>mua h\u00e0ng, v\u1eadn chuy\u1ec3n, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7, h\u1ed7 tr\u1ee3 kinh doanh Online<\/span>.<\/span><\/p>\n

\"s\u1ef1<\/p>\n

Gi\u00e1 tr\u1ecb n\u1ed5i b\u1eadt t\u1eeb bu\u1ed5i chia s\u1ebb<\/b><\/h3>\n

Bu\u1ed5i chia s\u1ebb mang \u0111\u1ebfn c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 vai tr\u00f2 c\u1ee7a ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch marketing. M\u1edf \u0111\u1ea7u, Mrs. Th\u00f9y Duy\u00ean gi\u00fap ng\u01b0\u1eddi tham d\u1ef1 n\u1eafm r\u00f5 c\u00e1c thu\u1eadt ng\u1eef ph\u1ed5 bi\u1ebfn trong ng\u00e0nh nh\u01b0 <\/span>Data-Driven Marketing<\/b>, <\/span>Customer Segmentation<\/b>, v\u00e0 <\/span>Predictive Analytics<\/b>.<\/span><\/p>\n

\"s\u1ef1<\/p>\n

 <\/p>\n

Case study th\u1ef1c t\u1ebf t\u1eeb Vela Corp<\/b> \u2013 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0o t\u1eebng giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate). Qua t\u1eebng v\u00ed d\u1ee5, di\u1ec5n gi\u1ea3 kh\u00f4ng ch\u1ec9 minh h\u1ecda hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u m\u00e0 c\u00f2n chia s\u1ebb nh\u1eefng b\u00e0i h\u1ecdc \u0111\u1eaft gi\u00e1 trong vi\u1ec7c x\u1eed l\u00fd v\u00e0 khai th\u00e1c th\u00f4ng tin.<\/span><\/p>\n

D\u1eef li\u1ec7u: ch\u00eca kh\u00f3a c\u1ee7a t\u01b0\u01a1ng lai marketing<\/b><\/h3>\n

D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5, m\u00e0 c\u00f2n l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c. Bu\u1ed5i chia s\u1ebb c\u0169ng nh\u1ea5n m\u1ea1nh s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a <\/span>Khoa h\u1ecdc d\u1eef li\u1ec7u<\/b> v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u00e2y s\u1ebd l\u00e0 tr\u1ee5 c\u1ed9t quan tr\u1ecdng trong s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh marketing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00e1ng ng\u00e0y 13\/12\/2024, s\u1ef1 ki\u1ec7n \u201cV\u1eadn H\u00e0nh Marketing Hi\u1ec7u Qu\u1ea3 Nh\u1edd Th\u1ea5u Hi\u1ec3u V\u1ec1 Ph\u00e2n T\u00edch D\u1eef Li\u1ec7u\u201d \u0111\u00e3 di\u1ec5n ra th\u00e0nh c\u00f4ng, thu h\u00fat s\u1ef1 tham gia c\u1ee7a sinh vi\u00ean ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin, qu\u1ea3n tr\u1ecb kinh doanh. Ch\u01b0\u01a1ng tr\u00ecnh c\u00f3 s\u1ef1 d\u1eabn d\u1eaft t\u1eeb Mrs. D\u01b0\u01a1ng Tr\u1ea7n Th\u00f9y Duy\u00ean, Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn […]<\/p>\n","protected":false},"author":5,"featured_media":3273,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[30,29],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-sinh-vien-sbs","tag-su-kien-sbs"],"acf":[],"_links":{"self":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/3271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/comments?post=3271"}],"version-history":[{"count":1,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/3271\/revisions"}],"predecessor-version":[{"id":3275,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/3271\/revisions\/3275"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/media\/3273"}],"wp:attachment":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/media?parent=3271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/categories?post=3271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/tags?post=3271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}