{"id":5632,"date":"2025-03-10T19:58:27","date_gmt":"2025-03-10T12:58:27","guid":{"rendered":"https:\/\/d2c.edu.vn\/tin-tuc\/chien-luoc-phat-trien-ben-vung-xu-huong-tat-yeu-cua-nganh-khach-san-thoi-dai-moi\/"},"modified":"2025-03-10T20:06:16","modified_gmt":"2025-03-10T13:06:16","slug":"chien-luoc-phat-trien-ben-vung-xu-huong-tat-yeu-cua-nganh-khach-san-thoi-dai-moi","status":"publish","type":"post","link":"https:\/\/d2c.edu.vn\/vi\/blog\/chien-luoc-phat-trien-ben-vung-xu-huong-tat-yeu-cua-nganh-khach-san-thoi-dai-moi\/","title":{"rendered":"Chi\u1ebfn L\u01b0\u1ee3c Ph\u00e1t Tri\u1ec3n B\u1ec1n V\u1eefng \u2013 Xu H\u01b0\u1edbng T\u1ea5t Y\u1ebfu C\u1ee7a Ng\u00e0nh Kh\u00e1ch S\u1ea1n Th\u1eddi \u0110\u1ea1i M\u1edbi"},"content":{"rendered":"

N\u1ed7 l\u1ef1c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb3ng c\u1ea5p, ti\u1ec7n nghi nh\u1ea5t cho du kh\u00e1ch trong ng\u00e0nh kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111i \u0111\u00f4i v\u1edbi tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Trong nhi\u1ec1u n\u0103m, ng\u00e0nh n\u00e0y \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch v\u00ec m\u1ee9c ti\u00eau th\u1ee5 t\u00e0i nguy\u00ean kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u0103ng l\u01b0\u1ee3ng, n\u01b0\u1edbc s\u1ea1ch v\u00e0 l\u01b0\u1ee3ng ch\u1ea5t th\u1ea3i kh\u1ed5ng l\u1ed3 t\u1eeb c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 nh\u00e0 h\u00e0ng, h\u1ed3 b\u01a1i, spa hay nh\u1eefng s\u1ea3n ph\u1ea9m s\u1eed d\u1ee5ng m\u1ed9t l\u1ea7n trong ph\u00f2ng ngh\u1ec9. B\u00ean c\u1ea1nh \u0111\u00f3, chi ph\u00ed cao c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn \u201cxanh\u201d t\u1eebng khi\u1ebfn c\u1ea3 c\u00e1c doanh nghi\u1ec7p l\u1eabn kh\u00e1ch h\u00e0ng e d\u00e8.<\/span><\/p>\n

Tuy nhi\u00ean, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nh\u1eadn th\u1ee9c ng\u00e0y c\u00e0ng cao v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n h\u00e0ng \u0111\u1ea7u.<\/span><\/p>\n

C\u00f4ng ngh\u1ec7 & Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i \u2013 \u0110\u00f2n b\u1ea9y cho ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/b><\/h2>\n

Theo nghi\u00ean c\u1ee9u t\u1eeb Trung t\u00e2m ng\u00e0nh kh\u00e1ch s\u1ea1n c\u1ee7a \u0110\u1ea1i h\u1ecdc Cornell<\/strong>, s\u1ef1 ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed s\u1eed d\u1ee5ng n\u0103ng l\u01b0\u1ee3ng t\u00e1i t\u1ea1o t\u1ea1i c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng. H\u1ec7 th\u1ed1ng \u0111i\u1ec7n m\u1eb7t tr\u1eddi, c\u00f4ng ngh\u1ec7 ti\u1ebft ki\u1ec7m n\u01b0\u1edbc, v\u1eadt li\u1ec7u x\u00e2y d\u1ef1ng th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng hay c\u00e1c m\u00f4 h\u00ecnh qu\u1ea3n l\u00fd th\u00f4ng minh \u0111\u00e3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i, gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ec1n v\u1eefng.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p kh\u00e1ch s\u1ea1n kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1ea3m t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng m\u00e0 c\u00f2n ch\u00fa tr\u1ecdng \u0111\u1ebfn tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (CSR)<\/strong> kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o b\u1ea3o v\u1ec7 t\u00e0i nguy\u00ean thi\u00ean nhi\u00ean m\u00e0 c\u00f2n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao \u0111\u1eddi s\u1ed1ng c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng th\u00f4ng qua t\u1ea1o vi\u1ec7c l\u00e0m, ph\u00e1t tri\u1ec3n gi\u00e1o d\u1ee5c, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 b\u1ea3o t\u1ed3n v\u0103n h\u00f3a b\u1ea3n \u0111\u1ecba.<\/span><\/p>\n

Th\u1ebf h\u1ec7 Millennials & Xu h\u01b0\u1edbng du l\u1ecbch c\u00f3 tr\u00e1ch nhi\u1ec7m<\/b><\/h2>\n

M\u1ed9t trong nh\u1eefng \u0111\u1ed9ng l\u1ef1c quan tr\u1ecdng th\u00fac \u0111\u1ea9y s\u1ef1 chuy\u1ec3n m\u00ecnh n\u00e0y ch\u00ednh l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch du l\u1ecbch, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 Millennials v\u00e0 Gen Z \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111ang chi\u1ebfm t\u1ef7 tr\u1ecdng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng du l\u1ecbch ngh\u1ec9 d\u01b0\u1ee1ng. Theo c\u00e1c kh\u1ea3o s\u00e1t c\u1ee7a Booking.com v\u00e0 Nielsen, h\u01a1n 70% du kh\u00e1ch thu\u1ed9c th\u1ebf h\u1ec7 Millennials s\u1eb5n s\u00e0ng chi tr\u1ea3 cao h\u01a1n cho c\u00e1c d\u1ecbch v\u1ee5 l\u01b0u tr\u00fa th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m du l\u1ecbch kh\u00f4ng ch\u1ec9 tho\u1ea3i m\u00e1i m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a \u0111\u1ecba ph\u01b0\u01a1ng.<\/span><\/p>\n

\"\"<\/p>\n

Tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c s\u00e1ng ki\u1ebfn \u201cxanh\u201d th\u01b0\u1eddng b\u1ecb xem l\u00e0 y\u1ebfu t\u1ed1 ph\u1ee5 trong ng\u00e0nh kh\u00e1ch s\u1ea1n, nh\u01b0ng hi\u1ec7n nay, ch\u00fang \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch s\u1ea1n l\u1edbn nh\u01b0 <\/span>Meli\u00e1, Accor, Marriott, Fusion, Hilton, IHG,\u2026<\/b> \u0111\u1ec1u \u0111\u00e3 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong> v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh c\u1ee5 th\u1ec3 nh\u01b0:<\/span><\/p>\n

    \n
  • Gi\u1ea3m ti\u00eau th\u1ee5 n\u0103ng l\u01b0\u1ee3ng & n\u01b0\u1edbc<\/b>: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 th\u00f4ng minh, s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u00e8n LED, ti\u1ebft ki\u1ec7m n\u01b0\u1edbc b\u1eb1ng c\u1ea3m bi\u1ebfn th\u00f4ng minh.<\/span><\/li>\n
  • Lo\u1ea1i b\u1ecf nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n<\/b>: Nhi\u1ec1u t\u1eadp \u0111o\u00e0n \u0111\u00e3 thay th\u1ebf chai n\u01b0\u1edbc nh\u1ef1a b\u1eb1ng chai th\u1ee7y tinh c\u00f3 th\u1ec3 t\u00e1i s\u1eed d\u1ee5ng, cung c\u1ea5p \u0111\u1ed3 v\u1ec7 sinh c\u00e1 nh\u00e2n trong h\u1ed9p gi\u1ea5y thay v\u00ec t\u00fai nh\u1ef1a.<\/span><\/li>\n
  • \u1ea8m th\u1ef1c b\u1ec1n v\u1eefng<\/b>: H\u1ee3p t\u00e1c v\u1edbi c\u00e1c trang tr\u1ea1i h\u1eefu c\u01a1 \u0111\u1ecba ph\u01b0\u01a1ng, c\u1eaft gi\u1ea3m l\u00e3ng ph\u00ed th\u1ef1c ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u1ef1c \u0111\u01a1n th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng.<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng & v\u1eadn h\u00e0nh xanh<\/b>: \u00c1p d\u1ee5ng ti\u00eau chu\u1ea9n LEED (Leadership in Energy and Environmental Design) trong thi\u1ebft k\u1ebf c\u00f4ng tr\u00ecnh v\u00e0 v\u1eadn h\u00e0nh kh\u00e1ch s\u1ea1n.<\/span><\/li>\n
  • H\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng<\/b>: T\u1ea1o c\u01a1 h\u1ed9i vi\u1ec7c l\u00e0m, \u0111\u00e0o t\u1ea1o nh\u00e2n l\u1ef1c v\u00e0 th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf b\u1ec1n v\u1eefng t\u1ea1i c\u00e1c khu v\u1ef1c m\u00e0 kh\u00e1ch s\u1ea1n ho\u1ea1t \u0111\u1ed9ng.<\/span><\/li>\n<\/ul>\n

    T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh kh\u00e1ch s\u1ea1n \u2013 B\u1ec1n v\u1eefng l\u00e0 con \u0111\u01b0\u1eddng kh\u00f4ng th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c<\/b><\/h2>\n

    S\u1ef1 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd trong c\u00e1ch v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n kh\u00e1ch s\u1ea1n l\u1edbn tr\u00ean th\u1ebf gi\u1edbi cho th\u1ea5y r\u1eb1ng ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng kh\u00f4ng c\u00f2n l\u00e0 l\u1ef1a ch\u1ecdn m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh \u0111i\u1ec1u ki\u1ec7n b\u1eaft bu\u1ed9c \u0111\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n. Kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u00e0 x\u00e3 h\u1ed9i, c\u00e1c s\u00e1ng ki\u1ebfn n\u00e0y c\u00f2n mang l\u1ea1i gi\u00e1 tr\u1ecb kinh t\u1ebf d\u00e0i h\u1ea1n cho doanh nghi\u1ec7p, gi\u00fap c\u1eaft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n

    \"\"<\/p>\n

    Trong t\u01b0\u01a1ng lai, khi c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd v\u1ec1 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng cao, nh\u1eefng kh\u00e1ch s\u1ea1n kh\u00f4ng theo k\u1ecbp xu h\u01b0\u1edbng n\u00e0y s\u1ebd d\u1ea7n m\u1ea5t \u0111i v\u1ecb th\u1ebf. Ng\u01b0\u1ee3c l\u1ea1i, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong trong ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng s\u1ebd kh\u00f4ng ch\u1ec9 b\u1ea3o v\u1ec7 h\u00e0nh tinh m\u00e0 c\u00f2n thu h\u00fat \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh, s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng nh\u1eefng gi\u00e1 tr\u1ecb t\u1ed1t \u0111\u1eb9p m\u00e0 h\u1ecd theo \u0111u\u1ed5i.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    N\u1ed7 l\u1ef1c mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1eb3ng c\u1ea5p, ti\u1ec7n nghi nh\u1ea5t cho du kh\u00e1ch trong ng\u00e0nh kh\u00e1ch s\u1ea1n kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111i \u0111\u00f4i v\u1edbi tr\u00e1ch nhi\u1ec7m b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. Trong nhi\u1ec1u n\u0103m, ng\u00e0nh n\u00e0y \u0111\u00e3 b\u1ecb ch\u1ec9 tr\u00edch v\u00ec m\u1ee9c ti\u00eau th\u1ee5 t\u00e0i nguy\u00ean kh\u1ed5ng l\u1ed3, \u0111\u1eb7c bi\u1ec7t l\u00e0 n\u0103ng l\u01b0\u1ee3ng, […]<\/p>\n","protected":false},"author":5,"featured_media":5627,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[48],"tags":[],"class_list":["post-5632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/5632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/comments?post=5632"}],"version-history":[{"count":2,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/5632\/revisions"}],"predecessor-version":[{"id":5648,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/posts\/5632\/revisions\/5648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/media\/5627"}],"wp:attachment":[{"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/media?parent=5632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/categories?post=5632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/d2c.edu.vn\/vi\/wp-json\/wp\/v2\/tags?post=5632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}